Design
Theme & store design
Custom Shopify themes built for conversion. Pixel-obsessed, brand-true, blazing fast.
Shopify Plus · Built-for-scale · Trusted by 120+ brands
Your Shopify team,
on tap.
Unlimited Shopify design, development, and CRO from a senior operator who ships in days — not quarters. One flat monthly rate. Pause or cancel anytime.
- 48-hour turnarounds
- Unlimited revisions
- Async, no meetings
- Cancel anytime
- Senior-only work
- Conversion-obsessed
Client MRR impact · 30d
Revenue recovered
$642,318.40
+38.2%
Shipping now
Rebuilding product page for Marlow & Co.
ETA 11h 42m · Dev + CRO
Avg turnaround
36h
Tasks this quarter
1,204
“Best money we’ve spent. Shipped more in 30 days than our old agency did in a year.”
Trusted by operators at
Marlow & Co.Noon SkincareField Trip CoffeeOAK+STONEHarper LoomNorthwardSaltwater SupplyHeron HouseMott ElectricalJuniper GoodsMarlow & Co.Noon SkincareField Trip CoffeeOAK+STONEHarper LoomNorthwardSaltwater SupplyHeron HouseMott ElectricalJuniper Goods
01 — Services
Everything Shopify. One guy.
Submit a request, or twelve. Design, development, CRO, migrations — all done to a senior standard, all priced the same.
Services covered
30+
Apps mastered
60+
Dev
Dev & Liquid
Custom sections, headless builds, app integrations, and Liquid done properly.
Growth
CRO & experimentation
Data-driven A/B tests on PDP, PLP, and checkout. Weekly wins, documented.
Migrate
Migrations
WooCommerce, Magento, BigCommerce, or legacy Shopify — moved without losing a sale.
Perf
Core Web Vitals
Sub-2s LCP, green CLS, happy Googlebot. Your PageSpeed score will embarrass your last dev.
Ops
Automations & Flows
Shopify Flow, Klaviyo, retention loops, post-purchase journeys. Revenue on rails.
Support
Maintenance & SOS
Broken checkout at 2am? On it. Ongoing upkeep without the agency retainer games.
Stack
Subscriptions & bundles
Recharge, Bold, Shopify Subscriptions — set up to actually make money.
What it feels like
Open your request board. Type what you want. Wake up to it shipped, QA'd, and in your staging theme. Repeat daily.
02 — Process
From kickoff to shipped — in four moves.
Built like a product team, not a bloated agency. The whole engagement is a loop: request → ship → review → repeat.
- Step 01Day 1
Onboard in 24 hours
Kickoff call, brand intake, theme access, and a shared request board in Notion. You're live by tomorrow.
- Slack / Loom / Notion — pick your poison
- Credentials stored in 1Password vault
- Design & brand audit delivered Day 2
- Step 02Ongoing
Submit requests
Drop tasks on the board in plain English. No scopes, no change orders. Priority is drag-and-drop.
- Unlimited requests, stacked in a queue
- Async by default — async for a reason
- Loom walkthroughs on every ship
- Step 03Per task
Ship in 24–72h
Work lands in your staging theme. We QA on mobile, desktop, and real Shopify data. Then you approve.
- Lighthouse + accessibility scored
- Browser-tested: Chrome, Safari, Firefox
- Deploys behind a theme preview link
- Step 04Forever
Iterate or compound
Unlimited revisions, or move to the next task. CRO tests auto-report weekly — revenue compounds.
- Weekly growth report, every Friday
- Quarterly strategy review
- Cancel, pause, or resume any time
03 — The work
Numbers that compound.
A sample of the last 90 days. Brand names changed, results real.
M
Flagship clientMarlow & Co.
DTC Apparel · Shopify Plus
Conversion rate
+142%
vs. 90d prior
Revenue / session
2.3x
post-PDP rebuild
“We rebuilt our PDP, checkout, and subscription flow in six weeks. Our last agency quoted us a year. This is the only retainer I keep defending at board meetings.”
Noon Skincare
BeautyScaled from → to
$0 → $1.2M
9 months · new Shopify build
Field Trip Coffee
SubsCheckout speed
3.4x faster
Subscription AOV
+38%
LCP dropped 4.1s → 1.2s
120+
Stores shipped
$54M
Client GMV influenced
4.96 / 5
Avg. client rating
0
Retainers cancelled in 90d
04 — Pricing
Less than a hire. More than an agency.
Flat monthly rate. No per-hour games. No 45-page SOW. Just a request board, senior work, and a team that actually ships.
Current wait
2 spots left for April onboarding
Side Hustle
SubscriptionFor founders with a store and a to-do list.
$2,950
/ month
- 1 active request at a time
- 48–72h delivery per task
- Theme edits, sections, Liquid
- Design + dev in one seat
- Async via Notion + Loom
- Pause or cancel anytime
Most picked
Main Event
SubscriptionFor brands ready to compound.
$5,450
/ month
- 2 active requests, drag-to-prioritize
- 24–48h delivery per task
- Everything in Side Hustle, plus:
- CRO tests + weekly growth report
- App integrations (Klaviyo, Recharge, Gorgias)
- Private Slack channel
- Monthly strategy call
Most operators pick this one.
Enterprise
SubscriptionFor Shopify Plus brands doing $5M+.
$9,950
/ month
- Unlimited concurrent requests
- Same-day turnaround on fixes
- Everything in Main Event, plus:
- Dedicated senior engineer + designer
- Headless / Hydrogen builds
- Quarterly on-site strategy
- SLA, DPA, SSO — the boring stuff
Not ready for retainer?
One-shot projects, fixed price.
Migration
from $4,800Woo, Magento, BigCommerce → Shopify. Data, SEO, redirects, done.
Full store build
from $12,000Brand-new theme, 6 weeks, CRO-first. Ship with confidence.
Speed audit
flat $1,850Core Web Vitals fix + Lighthouse 90+ or we work til it is.
Why it's worth it
Main Event vs. the alternatives.
Senior Shopify dev (in-house)$11,600/mo
Top Shopify agency retainer$8–15k/mo
Random freelancer on Upworkvariable risk
The Shopify Guy · Main Event$5,450/mo
Roughly half the cost of one senior hire, zero recruiting, zero benefits, zero HR. The average client earns back the fee in the first rebuilt product page.
The Guy
Years on Shopify
12
Stores shipped
120+
Retainers lost
0
05 — Meet the Guy
Hi, I'm Sam. I do Shopify so you don't have to.
Twelve years inside Shopify — from corner-shop theme tweaks to Plus migrations doing eight figures a quarter. I've worked in-house at two DTC brands and ran a five-person studio before realizing founders didn't need a studio. They needed a guy who'd actually answer the message.
So now it's me, a rotating bench of trusted senior collaborators, and a request board. Senior work, no overhead, receipts on every ship.
Shopify Plus Partner
Hydrogen / Oxygen certified
Klaviyo Master
Recovering agency founder
I only take on brands I'd buy from. That's how I can promise senior work on every ticket — I actually care if your store converts.
Sam — The Shopify Guy
Founder · Operator · Dev
06 — FAQ
Good questions.
Straight answers.
Still need to know something? Send a note — replies usually land within an hour during the work week.
Emailsam@theshopifyguy.co
Avg reply42 minutes
Working hoursMon–Fri · 8a–6p ET
Unlimited requests — yes. Unlimited simultaneous work — no, because nothing would actually ship. You stack a queue as long as you like, and we ship 1–2 at a time (depending on your plan) in 24–72 hours each. The queue is the product.
07 — Book the Guy
Your next Shopify hire doesn't need a desk.
Book a 20-minute intro. You'll leave with three specific wins we'd ship in your first 30 days — even if you never work with us.
Next opening
April 29 · 2 slots
Money-back promise
14 days, no questions
What you get in 20 minutes
Free- 01A live audit of your current Shopify storeSpeed, CRO leaks, tech debt, missed revenue — live on a call.
- 02Three wins to ship this monthPrioritized by revenue impact, yours to keep either way.
- 03A plan & a numberWhich plan fits, when you'd start, what month one looks like.
Sam takes every intro call himself.
No SDR, no discovery loop, no pitch deck.